Data Security

As direct marketers in a digital world, we’re completely obsessed with the safety and privacy of your customers’ data. To satisfy that obsession, we work with clients who require that we meet the most rigorous security standards in order to manage and handle their data. It’s not just lip service, either. We’ve aggressively invested in this area and have
best-in-class protocols in place.

Our ISO 17799 platform ensures that we keep information and business assets secure for all of our clients. When working with personal health information (PHI), we adhere to a HIPAA-compliant internal workflow to ensure that your customers’ private information remains that way at every step of the marketing campaign process.

Finally, we have implemented a combination of technical, administrative, and physical safeguards that are consistent with the requirements of Commonwealth of Massachusetts regulation 201 CMR 17, Standards for the Protection of Personal Information. Our compliance with this regulation establishes minimum standards to be met in connection with the safeguarding of personal information contained in both paper and electronic records.

The objectives of this regulation are to:

  • Ensure the security and confidentiality of customer information in a manner fully consistent with industry standards.
  • Protect against anticipated threats or hazards to the security or integrity of such information.
  • Protect against unauthorized access to or use of such information that may result in substantial harm or inconvenience to any consumer.

What does this mean for you? Imagine your data are like gold bars and we’re Fort Knox.

Their Words, Not Ours.

Agency 180 helped us build and launch a successful loyalty program, website, and contact strategy to serve our KB Clubhouse members. The KB Toys’ KB Clubhouse provided customers the convenience and control to engage with us online. The KB Clubhouse website was the place to go for news on the latest toys, special events, promotions, and discounts and even download music their kids could enjoy. Agency 180 helped us add features and functionality that served our customers well while making the website easy to manage.

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