Data Management

Data, data, data. It’s at the core of every 1-to-1 marketing program. And in order to achieve world-class 1-to-1 marketing performance, clients have to share their customer data with their external partner but be assured that data is going to be secure.

Agency 180 is one of the few marketing firms that has built its data and information security policies on the ISO 17799 platform—the global standard for information security management.

Database management and data processing are a core competency of Agency 180. Our internal expertise gives clients an efficient process to get to market quicker with the freshest, most relevant information.

Our comprehensive data services include:

  • Database Management and CRM Solutions
  • Targeting
  • Mail File Preparation (NCOA, CASS Certification, Address Standardization, Postal Presorting)
  • Merge-Purge
  • List Acquisition
  • Unique Barcode Assignment
  • Geo-Coding/Radius Mapping
  • Demographic/Psychographic Data Append

Their Words, Not Ours.

Agency 180 helps us define the market, build the direct marketing plan, and launch the entire initiatives with what always feels like an on-site support team. When our first results came in, they were triple our expectations. Agency 180 is an excellent business partner with a passion for clear and innovative approaches to direct marketing.

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