Data Management

Data, data, data. It’s at the core of every 1-to-1 marketing program. And in order to achieve world-class 1-to-1 marketing performance, clients have to share their customer data with their external partner but be assured that data is going to be secure.

Agency 180 is one of the few marketing firms that has built its data and information security policies on the ISO 17799 platform—the global standard for information security management.

Database management and data processing are a core competency of Agency 180. Our internal expertise gives clients an efficient process to get to market quicker with the freshest, most relevant information.

Our comprehensive data services include:

  • Database Management and CRM Solutions
  • Targeting
  • Mail File Preparation (NCOA, CASS Certification, Address Standardization, Postal Presorting)
  • Merge-Purge
  • List Acquisition
  • Unique Barcode Assignment
  • Geo-Coding/Radius Mapping
  • Demographic/Psychographic Data Append

Their Words, Not Ours.

Agency 180 helped us build and launch a successful loyalty program, website, and contact strategy to serve our KB Clubhouse members. The KB Toys’ KB Clubhouse provided customers the convenience and control to engage with us online. The KB Clubhouse website was the place to go for news on the latest toys, special events, promotions, and discounts and even download music their kids could enjoy. Agency 180 helped us add features and functionality that served our customers well while making the website easy to manage.

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