Data Management

Data, data, data. It’s at the core of every 1-to-1 marketing program. And in order to achieve world-class 1-to-1 marketing performance, clients have to share their customer data with their external partner but be assured that data is going to be secure.

Agency 180 is one of the few marketing firms that has built its data and information security policies on the ISO 17799 platform—the global standard for information security management.

Database management and data processing are a core competency of Agency 180. Our internal expertise gives clients an efficient process to get to market quicker with the freshest, most relevant information.

Our comprehensive data services include:

  • Database Management and CRM Solutions
  • Targeting
  • Mail File Preparation (NCOA, CASS Certification, Address Standardization, Postal Presorting)
  • Merge-Purge
  • List Acquisition
  • Unique Barcode Assignment
  • Geo-Coding/Radius Mapping
  • Demographic/Psychographic Data Append

Their Words, Not Ours.

PODS experience with Agency 180 has indeed been “a 180.” We approached them a few years ago with a specific challenge in segmenting our customer database and constructing a multi-touch DM campaign to high value customers. They immediately dove into the project and worked incredibly efficiently with our team to understand our customer and advise us on different testing approaches.  Key for anyone in this space is not just generating data but turning that data into insightful and actionable information and recommendations. Agency 180 delivered real results and without the normal ramp up time or incessant pitching for more business that is satyrical of agencies.

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