Better insights. Better results.

Perplexed as to why 1-to-1 marketing is not more effective? You might want to ask yourself how much you really know about the people you’re sending it to. Since relevance of message is the primary success driver, knowing what is relevant to your customer/prospect is critical.

This is where our analytic services can be invaluable. From customer profiling to segmentation to predictive modeling, we can help you improve your targeting and increase your conversion rates. We also provide extensive measurement services to help you track just how great your results are. (Can you do that now?)

Insight-driven, customer-focused marketing delivers the best results, and we focus on creating the best insights. Depending on the problem in front of us, the work can take many forms:

  • Customer Profiling
  • Segmentation (RFM, Cluster, CHAID)
  • Reporting
  • Dashboards
  • Predictive Modeling
  • Data Mining

Stop being perplexed and start being amazed by what you can accomplish with our help.

Their Words, Not Ours.

PODS experience with Agency 180 has indeed been “a 180.” We approached them a few years ago with a specific challenge in segmenting our customer database and constructing a multi-touch DM campaign to high value customers. They immediately dove into the project and worked incredibly efficiently with our team to understand our customer and advise us on different testing approaches.  Key for anyone in this space is not just generating data but turning that data into insightful and actionable information and recommendations. Agency 180 delivered real results and without the normal ramp up time or incessant pitching for more business that is satyrical of agencies.

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