Analytics

Better insights. Better results.

Perplexed as to why 1-to-1 marketing is not more effective? You might want to ask yourself how much you really know about the people you’re sending it to. Since relevance of message is the primary success driver, knowing what is relevant to your customer/prospect is critical.

This is where our analytic services can be invaluable. From customer profiling to segmentation to predictive modeling, we can help you improve your targeting and increase your conversion rates. We also provide extensive measurement services to help you track just how great your results are. (Can you do that now?)

Insight-driven, customer-focused marketing delivers the best results, and we focus on creating the best insights. Depending on the problem in front of us, the work can take many forms:

  • Customer Profiling
  • Segmentation (RFM, Cluster, CHAID)
  • Reporting
  • Dashboards
  • Predictive Modeling
  • Data Mining

Stop being perplexed and start being amazed by what you can accomplish with our help.

Their Words, Not Ours.

Agency 180 helps us define the market, build the direct marketing plan, and launch the entire initiatives with what always feels like an on-site support team. When our first results came in, they were triple our expectations. Agency 180 is an excellent business partner with a passion for clear and innovative approaches to direct marketing.

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