Industry Articles

Whether you’re in the retail, healthcare, or manufacturing industries—or any industry for that matter—our opinions and observations have been noted by many leading publications. Browse the Agency 180 articles below and get in on the expertise that other industry leaders are leveraging from our partnership. Register today.

Increasing Profitability Starts with Better Data
  • The most fundamental problem is that companies haven't done the math on the potential profit upside.
  • The best first step is to consult with an expert.

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Bridging the Retailer and Manufacturer Marketing Gap
  • Detailed customer histories provide the perfect opportunity for manufacturers to deliver pinpoint-targeted messages that pay off big.
  • Highly relevant communications can also let manufacturers successfully launch new products to consumers who buy in the category.

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Put Some Skin in the 1-to-1 Game
  • It shocks me how little progress has been made in 1-to-1 marketing.
  • Compensate the service provider as if it were a salesperson.

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Their Words, Not Ours.

As CMO of Tweeter, I found Agency 180 team to be a fantastic value for our middle market company. They proactively pushed our results further than the other marketing services providers at the table. Their analytics, cross-channel approach, and diligent service made the most of my available resources.

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