Industry Articles

Whether you’re in the retail, healthcare, or manufacturing industries—or any industry for that matter—our opinions and observations have been noted by many leading publications. Browse the Agency 180 articles below and get in on the expertise that other industry leaders are leveraging from our partnership. Register today.

Increasing Profitability Starts with Better Data
MARKETING DAILY
  • The most fundamental problem is that companies haven't done the math on the potential profit upside.
  • The best first step is to consult with an expert.

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Bridging the Retailer and Manufacturer Marketing Gap
1TO1 MEDIA
  • Detailed customer histories provide the perfect opportunity for manufacturers to deliver pinpoint-targeted messages that pay off big.
  • Highly relevant communications can also let manufacturers successfully launch new products to consumers who buy in the category.

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Put Some Skin in the 1-to-1 Game
DM NEWS
  • It shocks me how little progress has been made in 1-to-1 marketing.
  • Compensate the service provider as if it were a salesperson.

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Their Words, Not Ours.

PODS experience with Agency 180 has indeed been “a 180.” We approached them a few years ago with a specific challenge in segmenting our customer database and constructing a multi-touch DM campaign to high value customers. They immediately dove into the project and worked incredibly efficiently with our team to understand our customer and advise us on different testing approaches.  Key for anyone in this space is not just generating data but turning that data into insightful and actionable information and recommendations. Agency 180 delivered real results and without the normal ramp up time or incessant pitching for more business that is satyrical of agencies.

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