Industry Articles

Whether you’re in the retail, healthcare, or manufacturing industries—or any industry for that matter—our opinions and observations have been noted by many leading publications. Browse the Agency 180 articles below and get in on the expertise that other industry leaders are leveraging from our partnership. Register today.

Increasing Profitability Starts with Better Data
MARKETING DAILY
  • The most fundamental problem is that companies haven't done the math on the potential profit upside.
  • The best first step is to consult with an expert.

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Bridging the Retailer and Manufacturer Marketing Gap
1TO1 MEDIA
  • Detailed customer histories provide the perfect opportunity for manufacturers to deliver pinpoint-targeted messages that pay off big.
  • Highly relevant communications can also let manufacturers successfully launch new products to consumers who buy in the category.

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Put Some Skin in the 1-to-1 Game
DM NEWS
  • It shocks me how little progress has been made in 1-to-1 marketing.
  • Compensate the service provider as if it were a salesperson.

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Their Words, Not Ours.

Over the last eight years, the Agency 180 team has proven to be a valuable Shaw’s Supermarkets ally. Through evolving marketing programs and campaigns focusing on lifestyle, life stage, retention, and acquisition, the Agency 180 team has demonstrated a keen understanding of my business. Their ability to seamlessly coordinate co-branded marketing efforts on our behalf with multiple manufacturing brands, through their Co-OpCatalyst platform, extended the impact of our marketing message and budget. Their proactive strategy enhancements and cost efficiencies, coupled with their strong execution, has played a role in the ongoing success of our marketing efforts.

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