Manufacturing 180

You make things. We make things happen.

Used to be successful branding for manufacturers was all about mass media. Along the way, a lot of manufacturers became pretty good at it, too. The problem is, while they were flexing their mass media muscle, their direct marketing skills withered away.

The consequence is that the lack of direct-to-consumer marketing savvy and skills is causing manufacturers to lag behind their retail partners in online sales. Sometimes badly. Despite the economic advantage to the manufacturer to sell online vs. through retail, most manufacturers struggle to deliver more than 5% of their sales through e-commerce. You know what retailers manage? Often above 15%.

That’s where we come in.

With our work in this sector, we’ve consistently noticed the same problem areas for manufacturers:

  • Data capture and data management
  • Customer analysis and segmentation
  • Personalization of communications
  • Results measurement

All of that stuff can be incredibly hard to gather, especially when you’re trying to focus on manufacturing. So how can manufacturers fill their skill gap? Get in touch with Agency 180. Contact us now and let us give you a direct boost to your sales. If you’re in the cooperative marketing space, be sure to ask about Co-OpCatalyst, which can streamline your process and help you connect with customers.

Their Words, Not Ours.

Agency 180 helps us define the market, build the direct marketing plan, and launch the entire initiatives with what always feels like an on-site support team. When our first results came in, they were triple our expectations. Agency 180 is an excellent business partner with a passion for clear and innovative approaches to direct marketing.

Read More

Get Started

Seen enough? Want to talk? No strings attached. Honest. Get in touch now.

Contact Us

Agency 180 on Facebook