Manufacturing 180

You make things. We make things happen.

Used to be successful branding for manufacturers was all about mass media. Along the way, a lot of manufacturers became pretty good at it, too. The problem is, while they were flexing their mass media muscle, their direct marketing skills withered away.

The consequence is that the lack of direct-to-consumer marketing savvy and skills is causing manufacturers to lag behind their retail partners in online sales. Sometimes badly. Despite the economic advantage to the manufacturer to sell online vs. through retail, most manufacturers struggle to deliver more than 5% of their sales through e-commerce. You know what retailers manage? Often above 15%.

That’s where we come in.

With our work in this sector, we’ve consistently noticed the same problem areas for manufacturers:

  • Data capture and data management
  • Customer analysis and segmentation
  • Personalization of communications
  • Results measurement

All of that stuff can be incredibly hard to gather, especially when you’re trying to focus on manufacturing. So how can manufacturers fill their skill gap? Get in touch with Agency 180. Contact us now and let us give you a direct boost to your sales. If you’re in the cooperative marketing space, be sure to ask about Co-OpCatalyst, which can streamline your process and help you connect with customers.

Their Words, Not Ours.

PODS experience with Agency 180 has indeed been “a 180.” We approached them a few years ago with a specific challenge in segmenting our customer database and constructing a multi-touch DM campaign to high value customers. They immediately dove into the project and worked incredibly efficiently with our team to understand our customer and advise us on different testing approaches.  Key for anyone in this space is not just generating data but turning that data into insightful and actionable information and recommendations. Agency 180 delivered real results and without the normal ramp up time or incessant pitching for more business that is satyrical of agencies.

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