Healthcare 180

Get your 1-to-1 initiatives in better shape.

For insurers, pharmaceutical companies, hospitals/clinics, and retail pharmacies, 1-to-1 marketing can be tricky. On one hand, it provides a tremendous opportunity to create a tighter bond with members through more personalized messaging. On the other, you need to be sensitive to patient/customer confidentiality. Then there’s the added complexity of respecting the doctor/patient relationship.

But we’ve handled it all for a diverse roster of clients.

  • Developing and implementing wellness-focused programs to keep insured members healthy
  • Communicating sensitive information about disease states
  • Introducing new pharmaceuticals to the market
  • Driving traffic and introducing new services for walk-in clinics

Some of our efforts include:

  • Member Acquisition
  • Physician Integration
  • Pharmacy Acquisition
  • Patient Retention
  • Pharmaceutical Trial

Not only that, we have significant experience in balancing the requirements of the healthcare company, the patient, and physician. The result? We’ve created innovative programs that provide valuable information about wellness programs for plan members; deliver it tastefully and with the customer in control; and, just as important, produce great results.

One very important side note: one of the most sensitive areas of healthcare 1-to-1 marketing is data security management. Our data management services have passed the most rigorous data security audits. We are HIPAA-compliant and have built our data and information security policies on the ISO 17799 platform. So you know your data is safe with us.

If HIPAA compliance and personalization have been making you a little queasy, take one of these and call us in the morning. Or better yet, contact us now.

Their Words, Not Ours.

PODS experience with Agency 180 has indeed been “a 180.” We approached them a few years ago with a specific challenge in segmenting our customer database and constructing a multi-touch DM campaign to high value customers. They immediately dove into the project and worked incredibly efficiently with our team to understand our customer and advise us on different testing approaches.  Key for anyone in this space is not just generating data but turning that data into insightful and actionable information and recommendations. Agency 180 delivered real results and without the normal ramp up time or incessant pitching for more business that is satyrical of agencies.

Read More

Get Started

Seen enough? Want to talk? No strings attached. Honest. Get in touch now.

Contact Us

Agency 180 on Facebook