Healthcare 180

Get your 1-to-1 initiatives in better shape.

For insurers, pharmaceutical companies, hospitals/clinics, and retail pharmacies, 1-to-1 marketing can be tricky. On one hand, it provides a tremendous opportunity to create a tighter bond with members through more personalized messaging. On the other, you need to be sensitive to patient/customer confidentiality. Then there’s the added complexity of respecting the doctor/patient relationship.

But we’ve handled it all for a diverse roster of clients.

  • Developing and implementing wellness-focused programs to keep insured members healthy
  • Communicating sensitive information about disease states
  • Introducing new pharmaceuticals to the market
  • Driving traffic and introducing new services for walk-in clinics

Some of our efforts include:

  • Member Acquisition
  • Physician Integration
  • Pharmacy Acquisition
  • Patient Retention
  • Pharmaceutical Trial

Not only that, we have significant experience in balancing the requirements of the healthcare company, the patient, and physician. The result? We’ve created innovative programs that provide valuable information about wellness programs for plan members; deliver it tastefully and with the customer in control; and, just as important, produce great results.

One very important side note: one of the most sensitive areas of healthcare 1-to-1 marketing is data security management. Our data management services have passed the most rigorous data security audits. We are HIPAA-compliant and have built our data and information security policies on the ISO 17799 platform. So you know your data is safe with us.

If HIPAA compliance and personalization have been making you a little queasy, take one of these and call us in the morning. Or better yet, contact us now.

Their Words, Not Ours.

Over the last eight years, the Agency 180 team has proven to be a valuable Shaw’s Supermarkets ally. Through evolving marketing programs and campaigns focusing on lifestyle, life stage, retention, and acquisition, the Agency 180 team has demonstrated a keen understanding of my business. Their ability to seamlessly coordinate co-branded marketing efforts on our behalf with multiple manufacturing brands, through their Co-OpCatalyst platform, extended the impact of our marketing message and budget. Their proactive strategy enhancements and cost efficiencies, coupled with their strong execution, has played a role in the ongoing success of our marketing efforts.

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